A flagship project is not only defined by its cost and duration but also by its scope and depth that is consistent with the APEX agenda. The project should have an impact on an extensive target group. For example, the project should be significant at the state or national level rather than useful to a single family unit only. The focus should not be limited to one aspect but encompass overlapping and interrelated issues that affect the community.

Therefore, a flagship project should be multi-disciplinary (involves people from different disciplines within a school), trans-disciplinary (involves people from different schools) and multi-dimensional (traverses the Art and the Sciences, for example, economics, politics, medicine, and information and communication technology-ICT). Flagship projects should also be marked by their scholarship in the creation and dissemination of knowledge, impact to the community, promotion of sustainability of the environment and human capital and empowerment of both the university as well as the target community.

Benefits and Impact of Projects

It is required that applicants state clearly the benefits and impact of the project. As far as possible, these should be tangible and measurable, contributing to the KIP and KPI of USM. For example, ‘documentation’ can be expressed in the form of the expected product, i.e. video/audio, print media, reports, etc. ‘publications’ can be stated as articles in citation or non-citation indexed journals, proceedings of national or international conferences, technical reports, training and education manuals or programs, books, and monographs. This will emphasize the project’s contribution to scholarly pursuits, as well as the creation and dissemination of knowledge not only to the target population but also to the larger academic community.

The impact of the project can take various forms. Applicants should delineate, for example, how the project can improve the quality of life of the target community, what intervention programs can be planned, the type of skills that can be transferred, and ways in which the target group can be empowered.


Project applicants in writing their proposals should ensure that their projects are in line with USM’s APEX agenda as stated below, with particular emphasis on reaching out to the bottom billion and addressing sustainability issues.

Topics of significance are wide-ranging and may include health and safety, the environment, socio-cultural issues and economic issues. In addition, the project should focus on contemporary issues/problems while reaching out to as large a target population as possible. For example, it is more favourable to reach out to national level target groups as compared to a single family unit.

Bottom Billions

The bottom billion group refers to communities that are marginalized, vulnerable, underserved or the underprivileged. These groups might be disadvantaged and lack access to economic, social, health as well as political opportunities.


The project should tap into the expertise of the team members. The model of collaboration can be multi-disciplinary (team members from the different disciplines within a school), trans-disciplinary (team members from different schools) and multi-dimensional. The project should avoid having to enlist outside help which incurs consultation fees. Students can also be part of the project where their involvement is in the form of industrial training or part of their course requirement. The project leader should preferably exhibit a good track record of involvement in the community-engagement type of projects.

The methodology adopted should be in line with the principles of community-engagement (refer to definitions). An important part of the methodology includes the documentation of processes and products of the project. Documentation may include photos, videos, and archival materials.

Applicants are strongly encouraged to solicit alternative sources of funding to supplement the grant given by BJIM.


List of Active Projects

  • Project Leader: Dr. Mohd Zulkiffli Abdul Rahim (Program Memerkasa Petugas-petugas Pertubuhan PDK Terpilih di Seluruh Jajahan Kelantan melalui Latihan Pekerjaan OKU Intelek Model VT@USM)
  • Project Leader: Dr. Mohd Zulkiffli Abdul Rahim (Program Pemulihan Dalam Komuniti (PPDK), Kampus Kesihatan, Kelantan)
  • Project Leader: Dr. Nur Syamsina Ahmad (Aplikasi Modul Program OKU Aktif untuk Kecergasan dan Kesejahteraan Hidup Individu Intelektual (ID) di Negeri Kelantan)

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Contact Us

School of Health Sciences
Health Campus
Universiti Sains Malaysia,
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Kelantan. Malaysia.
Academic office: 7518 / 7517
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  • Last Update: Sunday 29 January 2023.



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